How to Turn Your Private Practice into a Group Practice in 2025: A Step-by-Step Guide

Turning Point Counseling Arizona, Phoenix Therapy Office

As a therapist committed to helping others feel at home in themselves through therapy, I've witnessed the incredible power of personal growth and emotional rediscovery. I founded Turning Point Counseling to be a haven for clients, a safe space where we work collaboratively to not only alleviate symptoms but to dig deep into the core issues that bring them to therapy.Over the years, I've been fortunate enough to scale my practice into a thriving group practice in Phoenix, Arizona, with a team of over six skilled therapists who share my passion for healing.

If you're a therapist with a private practice, you're likely considering how to grow your business and reach even more people. Transitioning from a solo practice to a group practice can be a transformative journey — one that offers the opportunity to help more individuals while creating a sustainable, impactful business.

Why Expand Your Practice Into a Group Practice?

Before we dive into the details of how to expand your practice, let’s first explore why you might want to make this move.

1. Increased Capacity to Help More People
As a solo therapist, you have a limited number of clients you can see in a given week. By adding more therapists to your practice, you can serve a broader range of clients and make a greater impact.

2. Diversified Skillsets and Specializations
A group practice allows you to offer a broader range of therapeutic services. Bringing in therapists with various specialties means your practice can address diverse needs — from trauma and anxiety to relationship therapy, perinatal mental health, and beyond.

3. Sustainable Growth and Financial Stability
Scaling your practice helps you create a more stable financial foundation. With a team of therapists, you can weather the fluctuations of the therapy world more easily and build a business that runs on systems rather than relying solely on your time.

4. Empowering Other Therapists
Expanding into a group practice gives you the chance to mentor and support other therapists in their careers, contributing to their growth and success. Making your job that even more rewarding!

Step-by-Step Guide to Growing Your Private Practice into a Group Practice

Step 1: Set a Clear Vision and Define Your Niche

Before you begin adding therapists to your practice, it’s important to have a clear vision of what you want your group practice to look like. What is the core focus of your practice? What sets you apart from others in your area?

For example, at Turning Point Counseling, we specialize in personal growth, emotional healing, and creating a safe, welcoming space for clients in Phoenix, Arizona. We focus on collaboration and working with clients to not only alleviate their symptoms but also address the root causes of their struggles.

Having a well-defined niche will help you attract the right therapists and clients. It will also help you build a brand that is both memorable and true to your values as a therapist.

Step 2: Understand the Legal and Ethical Considerations

Running a group practice involves more legal and ethical responsibilities than a solo practice. You need to understand the legal requirements for operating a business, including licensing, insurance, and tax considerations. It’s also essential to ensure that the therapists you bring on board are practicing ethically and in accordance with their licensing requirements.

In my 1:1 business coaching calls, I can guide you through the complexities of business formation, insurance, hiring, employee contracts, and more, so that you can feel confident in expanding your practice. It’s scary but it’s not as complicated as you might think!

Step 3: Create a Business Plan

Scaling a practice takes careful planning. A well-crafted business plan will help you map out your growth strategy, including your budget, marketing plan, staffing needs, and goals for the next few years.

Your business plan should address:

The structure of your group practice: Will your new team members be employees, independent contractors, or a combination of both?
Financial projections: How will you compensate your team? What will your revenue goals look like, and how will you track your growth?
Marketing strategy: How will you attract new clients and therapists to your practice?

Hiring The Right Team, Growing Your Private Practice into a Group Practice, Turning Point Counseling Arizona, Phoenix

Step 4: Hire the Right Team

The success of your group practice depends on the quality of the therapists you bring on board. When hiring, focus on finding individuals who align with your values and mission. Look for therapists who share your commitment to creating a welcoming, safe space for clients to heal.

In the hiring process, consider factors like:

Specializations: Are they experts in areas that complement your own? For example, if you specialize in trauma, it might be beneficial to hire therapists with expertise in anxiety, depression, or relationship counseling.
Professionalism: Do they have the experience and qualifications necessary to offer high-quality therapy?
Compatibility: Will they fit well with your team and the culture you're trying to cultivate?

Step 5: Set Up Systems and Processes

With a growing team comes the need for effective systems and processes to keep everything running smoothly. This includes:

Client scheduling and billing systems
Communication channels between team members
Treatment plans and case management processes

Having these systems in place will help reduce stress, increase efficiency, and ensure that your clients receive the best care possible.

Step 6: Market Your Group Practice

Marketing is key to attracting both clients and therapists to your practice. As your group practice grows, so does your brand. Highlight the diverse specializations and services your team offers, and make sure your website and social media profiles reflect your group’s ethos and mission clearly!

Consider creating social media content that showcases the expertise of your team as well as blog posts, newsletters, videos, and client success stories. In addition, don’t forget to tap into your existing network of clients for referrals!

Personalized Business Coaching for Private Practice Growth

Expanding your practice can feel overwhelming, but you don’t have to do it alone. That’s where my 1:1 business coaching calls can comes in.

I offer personalized coaching to help you navigate the ins and outs of growing your practice, from legal and ethical considerations to marketing strategies and group practice expansion. Each coaching call is tailored specifically to your needs, and comes with a Custom-Tailored Action Plan based on our discussion.

During our 60-minute 1:1 coaching calls, I’ll provide:

Personalized recommendations for your business growth
Strategic planning to help you meet your goals
Guidance on legal and ethical concerns
Tips for attracting client referrals and building your reputation
Trusted referrals and resources to help you succeed

I’m here to help you transform your practice into a thriving, sustainable group practice that provides healing to more clients and supports the therapists who work with you. Let’s work together to turn your dreams into reality!

If you’re ready to expand your private practice into a group practice and need personalized support along the way, I’d love to connect with you

Let’s create a plan that helps you scale your practice and offers the support you need to thrive in 2025. Reach out today to schedule your 1:1 business coaching call!